conway.studio

We put AI to work inside commerce operations.

AI can't automate chaos. We fix the foundations, build the agents and run them in production. On your stack, with your team, accountable for the hours you get back.

Start with a bootcamp

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AI can't automate chaos.

What we believe

Real operations are full of missing data, undocumented decisions and exceptions nobody planned for. Add AI too early and you automate the mess.

So we start with the work itself. We map it. Fix it. Set the baseline. Then we build agents that can hold up in production.

Learn about our approach

OUR SERVICES

How we help commerce brands

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Agent engineering

AI agents that take over repetitive work: invoice processing, customer service, content generation, data entry. Your team focuses on decisions; agents handle the execution.

Branding

AI agents that take over repetitive work: invoice processing, customer service, content generation, data entry. Your team focuses on decisions; agents handle the execution.

Software engineering

Omnichannel platforms, custom apps, integrations, B2B portals, internal tools. We build the digital backbone that fits your IT landscape and scales with your growth.

AI strategy

Every engagement starts with clarity. We map how your operating model works across processes, technology and people, and pinpoint the use cases with real, measurable ROI.

Data engineering

Unified data warehouse, automated pipelines, one source of truth. We clean your data and lay the foundation that makes automation possible, with a metrics model for growth.

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Trusted by 40+ brands across Europe

WHY US

Operators in the room. Engineers in the work.

AI-native engineering

Decades of commerce experience, paired with modern AI tooling. Your projects move at startup speed, with enterprise reliability and no shortcuts on quality.

Deep commerce expertise

We've been operators. We've built and scaled platforms for brands across lifestyle, retail and B2B wholesale. We speak your language and understand your problems before you explain them.

Strategic clarity included

Every project starts with clarity, not code. We run a bootcamp to map your operations and define what to automate. We solve the real problems, not just the urgent ones.

Quality as a principle

Maintainable code. Scalable systems. Full-stack automation across your workflows. When we hand over, your team is ready to run it.

What we build

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Workflow automation: Build your AI workforce

Map your workflows, pick the use cases with real ROI, and put agents and people side by side.

Work image

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1

Workflow automation: Build your AI workforce

Map your workflows, pick the use cases with real ROI, and put agents and people side by side.

Work image

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1

Workflow automation: Build your AI workforce

Map your workflows, pick the use cases with real ROI, and put agents and people side by side.

Work image

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Growth engine: Build your tech stack

Surface your growth opportunities, integrate your systems and implement a proven operating model to accelerate.

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Growth engine: Build your tech stack

Surface your growth opportunities, integrate your systems and implement a proven operating model to accelerate.

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2

Growth engine: Build your tech stack

Surface your growth opportunities, integrate your systems and implement a proven operating model to accelerate.

View all our solutions

Bootcamps

How to get started?

Bootcamp 01: AI automation

Define your hybrid workforce to implement your first working AI agent

Bootcamp 01: AI automation

Define your hybrid workforce to implement your first working AI agent

Bootcamp 01: AI automation

Define your hybrid workforce to implement your first working AI agent

Bootcamp 02: Growth acceleration

Deliver sustainable traffic, seamless conversions and repeatable retention

Bootcamp 02: Growth acceleration

Deliver sustainable traffic, seamless conversions and repeatable retention

Bootcamp 02: Growth acceleration

Deliver sustainable traffic, seamless conversions and repeatable retention

Bootcamp 03: Technology savings (TCO)

Identify redundant tools and recover budget without losing capability

Bootcamp 03: Technology savings (TCO)

Identify redundant tools and recover budget without losing capability

Bootcamp 03: Technology savings (TCO)

Identify redundant tools and recover budget without losing capability

How we work

From Chaos to Clarity to Code

Step 01: Bootcamp

Map before you build

Every project begins with a bootcamp. We map your workflows, audit your systems, and identify automation opportunities. You get clarity before any code is written.

Step 01: Bootcamp

Map before you build

Every project begins with a bootcamp. We map your workflows, audit your systems, and identify automation opportunities. You get clarity before any code is written.

Step 02: Blueprint

Architect before you code

We don't start coding on day one. You get technical architecture, scoped requirements, and fixed timelines. No surprises. No scope creep.

Designer working on a computer

Step 02: Blueprint

Architect before you code

We don't start coding on day one. You get technical architecture, scoped requirements, and fixed timelines. No surprises. No scope creep.

Designer working on a computer

Step 03: Build

Deploy with confidence

AI-augmented development means faster delivery without quality compromise. Documentation, testing, and team training ensure you can maintain what we build.

Developer working on a computer

Step 03: Build

Deploy with confidence

AI-augmented development means faster delivery without quality compromise. Documentation, testing, and team training ensure you can maintain what we build.

Developer working on a computer

Step 04: Scale

Keep improving execution

The best projects evolve. We offer retainers and ongoing partnerships to continuously improve, optimize, and improve your digital backbone as you grow.

Step 04: Scale

Keep improving execution

The best projects evolve. We offer retainers and ongoing partnerships to continuously improve, optimize, and improve your digital backbone as you grow.

here to help

Frequently asked questions

These answers cover how we work, who we work with, and how to get started.

What's included in a bootcamp?

On-site and remote work with your team. We map workflows, audit systems, identify automation opportunities, and deploy quick wins. You leave with clarity on the technical roadmap, the capability assessment, and the first results. Fixed price: €10k-20k, depending on company complexity.

How is this different from hiring a consulting firm?

We don't just make recommendations; we implement them. You get strategy, engineering and training from one technical partner. Combining the 'think work' and 'do work' into one integrated program. No handoff to separate implementation teams. No PowerPoints gathering dust. We stay until it works.

Do I need to commit to a full build after the bootcamp?

No. The bootcamp stands alone as a delivered outcome. Many clients start there to validate the approach, build a cohesive automation strategy, and align internally before committing to larger engineering projects. Some stop at the bootcamp and take on implementation themselves. Most continue for a longer partnership.

What type of companies do you work with?

€10M+ consumer & retail brands with real operational complexity. You're selling across multiple channels (DTC, retail, wholesale, B2B), managing 1000+ SKUs, operating in multiple countries, and drowning in manual work. Too complex for off-the-shelf solutions, too practical for big consultancies.

Can you work with our existing tech stack?

Yes. We're platform-agnostic and integration-first. Whether you're on Shopify, a custom-built platform, or an enterprise platform, we work with what you have. We only recommend replacement when systems genuinely block your growth, not because we're tied to specific vendors.

How long does a typical project take?

We give fixed timelines upfront and offer a Foundational track (use cases unclear) or a Fast track (problem and use case clear), depending on company complexity. Bootcamps run between 4 to 6 weeks. First AI agent implementation: 2-4 weeks. Data foundations: 3-6 months. Platform migrations: 6-12 months. No endless project timeline dragalong. We scope to fix the timebox and make the requirements fit your needs, not the other way around. Our delivery always comes in phases.

What's the ROI on AI automation?

The target metric is total time saved per week. Typical bootcamp clients identify 20% to 40% worth of automatable work, depending on the role and your team's willingness to adjust their way of working. Automation doesn't fully replace roles (FTE); it automates specific activities within a role. Full implementations deliver an even larger reduction in manual operations, but the real value is velocity—teams move faster, launch countries quicker, scale without proportional headcount.

How do you price projects?

Bootcamps are fixed-price (€10k-20k). Engineering projects are scoped after the bootcamp with transparent estimates: agent implementations (start at €10k), data platforms, and full-stack builds. No hourly rates. No scope creep. Fixed time boxes with clear deliverables.

Do we need AI/tech expertise on our team?

No. That's why we exist. We translate between business strategy and technical implementation. Your team stays focused on commercial decisions; we handle the engineering complexity and integration with your IT landscape. Our team helps to discover, build and maintain the agents in your hybrid workforce. Or we can train your team to maintain specific agents that we have built.

What's included in a bootcamp?

On-site and remote work with your team. We map workflows, audit systems, identify automation opportunities, and deploy quick wins. You leave with clarity on the technical roadmap, the capability assessment, and the first results. Fixed price: €10k-20k, depending on company complexity.

How is this different from hiring a consulting firm?

We don't just make recommendations; we implement them. You get strategy, engineering and training from one technical partner. Combining the 'think work' and 'do work' into one integrated program. No handoff to separate implementation teams. No PowerPoints gathering dust. We stay until it works.

Do I need to commit to a full build after the bootcamp?

No. The bootcamp stands alone as a delivered outcome. Many clients start there to validate the approach, build a cohesive automation strategy, and align internally before committing to larger engineering projects. Some stop at the bootcamp and take on implementation themselves. Most continue for a longer partnership.

What type of companies do you work with?

€10M+ consumer & retail brands with real operational complexity. You're selling across multiple channels (DTC, retail, wholesale, B2B), managing 1000+ SKUs, operating in multiple countries, and drowning in manual work. Too complex for off-the-shelf solutions, too practical for big consultancies.

Can you work with our existing tech stack?

Yes. We're platform-agnostic and integration-first. Whether you're on Shopify, a custom-built platform, or an enterprise platform, we work with what you have. We only recommend replacement when systems genuinely block your growth, not because we're tied to specific vendors.

How long does a typical project take?

We give fixed timelines upfront and offer a Foundational track (use cases unclear) or a Fast track (problem and use case clear), depending on company complexity. Bootcamps run between 4 to 6 weeks. First AI agent implementation: 2-4 weeks. Data foundations: 3-6 months. Platform migrations: 6-12 months. No endless project timeline dragalong. We scope to fix the timebox and make the requirements fit your needs, not the other way around. Our delivery always comes in phases.

What's the ROI on AI automation?

The target metric is total time saved per week. Typical bootcamp clients identify 20% to 40% worth of automatable work, depending on the role and your team's willingness to adjust their way of working. Automation doesn't fully replace roles (FTE); it automates specific activities within a role. Full implementations deliver an even larger reduction in manual operations, but the real value is velocity—teams move faster, launch countries quicker, scale without proportional headcount.

How do you price projects?

Bootcamps are fixed-price (€10k-20k). Engineering projects are scoped after the bootcamp with transparent estimates: agent implementations (start at €10k), data platforms, and full-stack builds. No hourly rates. No scope creep. Fixed time boxes with clear deliverables.

Do we need AI/tech expertise on our team?

No. That's why we exist. We translate between business strategy and technical implementation. Your team stays focused on commercial decisions; we handle the engineering complexity and integration with your IT landscape. Our team helps to discover, build and maintain the agents in your hybrid workforce. Or we can train your team to maintain specific agents that we have built.

What's included in a bootcamp?

On-site and remote work with your team. We map workflows, audit systems, identify automation opportunities, and deploy quick wins. You leave with clarity on the technical roadmap, the capability assessment, and the first results. Fixed price: €10k-20k, depending on company complexity.

How is this different from hiring a consulting firm?

We don't just make recommendations; we implement them. You get strategy, engineering and training from one technical partner. Combining the 'think work' and 'do work' into one integrated program. No handoff to separate implementation teams. No PowerPoints gathering dust. We stay until it works.

Do I need to commit to a full build after the bootcamp?

No. The bootcamp stands alone as a delivered outcome. Many clients start there to validate the approach, build a cohesive automation strategy, and align internally before committing to larger engineering projects. Some stop at the bootcamp and take on implementation themselves. Most continue for a longer partnership.

What type of companies do you work with?

€10M+ consumer & retail brands with real operational complexity. You're selling across multiple channels (DTC, retail, wholesale, B2B), managing 1000+ SKUs, operating in multiple countries, and drowning in manual work. Too complex for off-the-shelf solutions, too practical for big consultancies.

Can you work with our existing tech stack?

Yes. We're platform-agnostic and integration-first. Whether you're on Shopify, a custom-built platform, or an enterprise platform, we work with what you have. We only recommend replacement when systems genuinely block your growth, not because we're tied to specific vendors.

How long does a typical project take?

We give fixed timelines upfront and offer a Foundational track (use cases unclear) or a Fast track (problem and use case clear), depending on company complexity. Bootcamps run between 4 to 6 weeks. First AI agent implementation: 2-4 weeks. Data foundations: 3-6 months. Platform migrations: 6-12 months. No endless project timeline dragalong. We scope to fix the timebox and make the requirements fit your needs, not the other way around. Our delivery always comes in phases.

What's the ROI on AI automation?

The target metric is total time saved per week. Typical bootcamp clients identify 20% to 40% worth of automatable work, depending on the role and your team's willingness to adjust their way of working. Automation doesn't fully replace roles (FTE); it automates specific activities within a role. Full implementations deliver an even larger reduction in manual operations, but the real value is velocity—teams move faster, launch countries quicker, scale without proportional headcount.

How do you price projects?

Bootcamps are fixed-price (€10k-20k). Engineering projects are scoped after the bootcamp with transparent estimates: agent implementations (start at €10k), data platforms, and full-stack builds. No hourly rates. No scope creep. Fixed time boxes with clear deliverables.

Do we need AI/tech expertise on our team?

No. That's why we exist. We translate between business strategy and technical implementation. Your team stays focused on commercial decisions; we handle the engineering complexity and integration with your IT landscape. Our team helps to discover, build and maintain the agents in your hybrid workforce. Or we can train your team to maintain specific agents that we have built.

Learn what we think
and how we build

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AI can’t automate chaos

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Process

What is a growth engine? And how we build them.

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Hello.

Feel free to reach out if you have any questions. We are happy to invite you to our studio in Amsterdam.

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