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Conway & Co is a boutique consultancy of experts in digital commerce. We offer independent advice on strategy & technology to modern consumer brands.

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Trusted by modern consumer brands across Europe



Technology is the backbone of a modern business

Enabling you to adapt and become resilient to the constant changes in this digital age. By providing the rails to your customer journey.


"Conway showed us how technology is an asset for growth for both ourselves and our customers. They gave us the tools to build a commercial machine without losing the essential part; to create value in the lives of our customers."

Maarten van Huijstee Founder of The Loft

What we do?

We streamline your digital backbone. Uniting business and technology expertise to define a technology stack that delivers a world-class commerce experience.


Who we work for?

Strategic leaders of modern consumer brands looking to win in the digital age. Our clients are executives & investors of fast-growing consumer brands with above €1M in revenue.

Conway_Who we work for

"In a short two-day sprint, Conway & Co was able to create a new strategic direction for our app. This provided our leadership team with new insights and a clear roadmap to execute on."

Damien Poelhekke CEO at Routinely


Our goal is to conquer the complexity of scaling up

Aligning all software systems with the people and processes in your company. More impact with less friction.

Our founders

The people behind Conway & Co are former digital executives of leading omnichannel players like Ace & Tate and Suitsupply. Expect honest independent advice proven by practice.

  • jons

    Jons Janssens

    Chief Digital Officer

    Internet entrepreneur, investor, and product strategist on the business side of technology. Passionate about using the economic engine as a force for good.

  • martin

    Martin Samsa

    Chief Technology Officer

    Consumer-centric technologist and startup mentor, experienced in helping brands during turbulent periods of double-digit growth and international expansion.

Get in touch if you are in need

of independent advice

We solve strategic challenges like selling direct to consumer via online channels, accelerating online channels into new markets or removing friction from your technology stack.

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